Nearly half of British teenagers feel addicted to social media, according to a recent study. This concern coincides with increasing scrutiny over the impact of big tech platforms on users, especially young people. The study, involving around 19,000 individuals born between 2000-2002 in the UK, found that 48% of respondents felt a lack of control over their social media usage. The data, revealing a higher proportion of girls (57%) than boys (37%) feeling this way, suggests a problematic relationship with these platforms. Researchers emphasise that feeling addicted doesn't equate to clinical addiction but indicates an unhealthy relationship with social media. The findings come amidst broader concerns about digital technology fostering compulsive behaviours, as evidenced by the WHO's recognition of 'gaming disorder' and the US surgeon general's warning about social media's risks to mental health. This study highlights the growing need to understand and manage the complex relationship between young people and digital technologies.