Dr Maged presents The Coach, an Arabic TV programme on SAT-7. He said there’s a lack of awareness of how to raise children in a healthy way in North Africa. Many cultures are based on a patriarchal model where women and children are not encouraged to speak up, share an opinion, or disagree with the male head of the family. Many parents use parenting techniques of beating, shouting and intimidation. This is where The Coach steps in, discussing the parenting issues that many families face. The programme encourages healthy, open conversations between parents and children, preparing them to cope with the world and helping them feel safe within the home environment. Children can express themselves or admit to a mistake without the fear of being beaten or belittled. It is clear that the programme is making a real-life impact in Arab families. Dr Maged’s end goal is for healthy parenting to become the norm for parents.